THE CEO AND VIRTUAL ‘COO’ ROLES - Together, VISION becomes REALITY!

CEO and COO roles in a growing business are different and at the same time closely linked and dependent on each other. It doesn’t matter what industry or  what sector, charity, not for profit, start-up, established. It is all the same -  it is  a unique partnership!

The CEO and COO are really partners in growth.

Each brings to the business different skill-sets and wiring that triggers growth and sustainability.

•           The CEO focuses on the GROWTH of the business.

•           The COO is responsible for ensuring the business strategy is executed, processes and systems are created to build a strong infrastructure, team and projects are in alignment with the CEO's vision, mission, and goals.

Together, VISION becomes REALITY! 

The role of the CEO is to focus on the growth of the business, ...while the COO role is responsible for ensuring that strategies, systems and automation, people, technology, product development, and marketing are in alignment with the vision, mission, and goals of the CEO’s company. 

THE CEO FOCUS

Do you want to elevate your business to higher levels of profit, reach and impact in the world? Are you tired of feeling alone, overworked, overwhelmed and frustrated trying to keep your business running while having little or no time to focus growth activities? The most productive and efficient path is for you to fully focus on your role as CEO and leader of your business. 

In order to lead your company into the future you must to focus only on higher-level growth-oriented tasks ONLY you can do to grow and scale your business.

The following are some examples of growth-oriented tasks:

•           Sales and Marketing, Serving Clients

•           Developing new products and services

•           Creating new offers

•           Speaking

•           Webinars

•           Building strategic business relationships

•           Pitching

•           Media: Guest Interviews, Podcasts, Video, TV and radio

Everything else must be prioritised, delegated, and/or removed completely from your list!

All of the technical, administrative and back-end activities are led and managed by your Virtual COO to ensure the team completes tasks and projects on budget, on deadline and produces the desired outcomes. Just Imagine…

·      Showing up every day as the CEO Leader and face of your company. 

·      Not the manager stuck in the day-to-day details of running and managing a business.

·      Your company is growing and running smoothly.

·      You have a team who's engaged in your vision, mission and goals. They've got your back!

THE VIRTUAL COO FOCUS

Want to get out of the day-to-day running of your business so you can FOCUS on growth?   Operations Managers live and thrive in the daily business and operations of your business. My role as Virtual COO is one of  building  out and managing the back-end machine so you can drive your business to success.  Here's a quick peek behind the curtain of a typical day working in my client's businesses:

•           Planning and strategizing business activities that are aligned with company goals.

•           Managing and overseeing the human resources (your team) function of the business, from recruitment and hiring to compensation and retention strategies (and everything in between).

•           Collecting and building solid analytics from company metrics for you as CEO to make confident business decisions.

•           Reviewing, creating, and building systems that serve as the critical infrastructure that keeps the business running smoothly and efficiently.

•           Identifying money-on-the-table opportunities and creating strategic plans to increase the bottom line.

•           Reviewing and cutting expenses from the budget where needed to improve profit margins.

•           Planning and executing business strategy calls with clients and teams.

•           Creating solutions to daily issues that come up in the business.

•           Making proactive decisions that keep the business running.

•           Reviewing client sales and marketing funnels to ensure we’re tapping into every opportunity to increase revenue and reach.

•           Ensuring that projects and tasks are completed on time and on budget.

There’s certainly more I could add to this list, but you get the picture. 

When your business is ready operationally and financially, hiring a Virtual COO is the most logical, growth-oriented decision you can make to scale and make your business more profitable and sustainable.

Perhaps your ready, perhaps not, or you may want to find out more above virtual executive services, what ever your situation we are here ready to chat!